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May 2, 2014
By: TOM BRANNA
Editor
Gain detergent and Grammy award winning band La Santa Cecilia are teaming up to bring fans a joyful experience through the “Música para tu Nariz” campaign for Gain Flings, a line of single-use laundry pacs. “We are ecstatic to have La Santa Cecilia as our ‘partners in joy’ to bring our #musicaparatunariz program to life,” said Diana Bañuelos, P&G brand manager for Gain. “Through their music, the band embodies the joy and passion that we strive to bring to our consumers with our Gain Flings...
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